Bangkalan, Indonesia - A recent study by Statistics Indonesia (BPS) has revealed that the average household expenditure on instant coffee (sachet) in Bangkalan Regency, East Java, decreased from Rp602.14 per capita per week in 2022 to Rp486.1 in 2023. This decline reflects a broader trend of shifting consumer preferences and economic adjustments within the region.
Understanding Household Expenditure
Household expenditure, as defined by BPS, represents the total cost incurred by all household members for consumption over a given period, typically a month. This expenditure is categorized into two primary groups: food and non-food items.
Food consumption is calculated on a weekly basis, while non-food expenses are analyzed for both monthly and annual periods. Both food and non-food consumption figures are then converted into average monthly expenditure per capita. The average per capita consumption/expenditure figures presented in BPS publications are derived by dividing the total consumption of all households (both food and non-food) by the total population.
Coffee Consumption Patterns in Bangkalan
Among the various beverage categories, instant coffee (sachet) ranks third in terms of per capita expenditure in Bangkalan Regency, following sugar (Rp1,204.66 per capita per week) and tea bags (Rp906.45 per capita per week). Other beverage items account for the lowest expenditure at Rp9.7 per capita per week.
Geographically, the highest per capita expenditure on instant coffee (sachet) is observed in Yalimo Regency, Papua, while Tana Toraja Regency, South Sulawesi, holds the lowest. Bangkalan Regency ranks 332nd in terms of instant coffee expenditure among all regencies/cities in Indonesia.
Nationally, the average per capita expenditure for instant coffee (sachet) stands at Rp257.5 per week.
Top 10 Regencies/Cities with Highest Instant Coffee Expenditure
- Yalimo Regency: Rp6,363.46
- Intan Jaya Regency: Rp6,246.75
- Puncak Regency: Rp5,486.76
- Sukabumi City: Rp3,900.9
- Puncak Jaya Regency: Rp3,662.82
- Sumedang Regency: Rp3,613.25
- Pangandaran Regency: Rp3,556.14
- Bogor City: Rp3,525.06
- Cianjur Regency: Rp3,472.48
- Cimahi City: Rp3,462.66
The decreasing expenditure on instant coffee in Bangkalan Regency suggests a potential shift in consumer preferences towards other beverages or a broader economic adjustment within the region. While Bangkalan's instant coffee expenditure remains below the national average, regional variations highlight the diverse consumption patterns across Indonesia. Understanding these trends is crucial for businesses and policymakers to effectively cater to the evolving needs of consumers.
